The Business of Design : Balancing Creativity and Profitability

The Business of Design : Balancing Creativity and Profitability

Description

The Business of Design debunks the myth that business sense and
creative talent are mutually exclusive, showing design professionals
that they can pursue their passion and turn a profit. For nearly thirty
years, consultant Keith Granet has helped designers create successful
businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design
is written and illustrated to speak to a visually thinking audience.
The book covers all aspects of running a successful design business,
including human resources, client management, product development,
marketing, and licensing. This timely update on the 10th anniversary of
the first edition includes new content on social media, working from
home, and understanding and working with different generations,
essential tools in today's ultracompetitive marketplace.

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