Shoe Dog : A Memoir by the Creator of Nike

Shoe Dog : A Memoir by the Creator of Nike



In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life's Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Similar Books

ISBN 10: 0399592091
ISBN 13: 9780399592096

23 Sep 2019
Robert Iger

ISBN 10: 0804139024
ISBN 13: 9780804139021

11 Feb 2014
Andy Weir

ISBN 10: 1473637465
ISBN 13: 9781473637467

05 Apr 2018
Hans Rosling

ISBN 10: 0062407805
ISBN 13: 9780062407801

17 May 2016
Chris Voss

ISBN 10: 0307268195
ISBN 13: 9780307268198

09 Nov 2009
Andre Agassi

ISBN 10: 0316219266
ISBN 13: 9780316219266

04 Nov 2013
Brad Stone

ISBN 10: 0804139296
ISBN 13: 9780804139298

16 Sep 2014
Peter Thiel

ISBN 10: 0062301233
ISBN 13: 9780062301239

21 May 2015
Ashlee Vance

ISBN 10: 1422162672
ISBN 13: 9781422162675

06 Nov 2012
William N. Thorndike

ISBN 10: 0735211299
ISBN 13: 9780735211292

16 Oct 2018
James Clear

ISBN 10: 1451648537
ISBN 13: 9781451648539

24 Oct 2011
Walter Isaacson

ISBN 10: 0374201234
ISBN 13: 9780374201234

28 Feb 2020
Kobe Bryant