Designing for Behavior Change : Applying Psychology and Behavioral Economics

Designing for Behavior Change : Applying Psychology and Behavioral Economics

Description

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

Learn the three main strategies to help people change behavior
Identify behaviors your target audience seeks to change-and obstacles that stand in their way
Develop effective designs that are enjoyable to use
Measure your product's impact and learn ways to improve it
Combine behavioral science with data science to pinpoint problems and test potential solutions

Similar Books

ISBN 10: 149205531X
ISBN 13: 9781492055310

01 Jun 2020
Jon Yablonski

ISBN 10: 1492049395
ISBN 13: 9781492049395

31 Jul 2019
Torrey Podmajersky

ISBN 10: 1118085035
ISBN 13: 9781118085035

27 Mar 2012
Morris Altman

ISBN 10: 0321965515
ISBN 13: 9780321965516

27 Jun 2014
Steve Krug

ISBN 10: 0465050654
ISBN 13: 9780465050659

14 Nov 2013
Donald A. Norman

ISBN 10: 1491927186
ISBN 13: 9781491927182

06 Feb 2018
Adam Lawrence

ISBN 10: 1491985453
ISBN 13: 9781491985458

01 Jun 2019
John Whalen

ISBN 10: 1316647668
ISBN 13: 9781316647660

14 Sep 2017
David L. Weimer

ISBN 10: 1408711397
ISBN 13: 9781408711392

05 Jan 2018
Michael Wolff

ISBN 10: 1474613462
ISBN 13: 9781474613460

04 Mar 2021
Naoise Dolan

ISBN 10: 1544387601
ISBN 13: 9781544387604

25 Sep 2019
Neil J. Salkind

ISBN 10: 1628255579
ISBN 13: 9781628255577

30 Oct 2018
Panos Chatzipanos