Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation


A pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.

The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of "move fast and break things," minimum viable products, and hyper engagement at any cost must be replaced with new principles for an era of responsible innovation. We can no longer manage businesses solely for growth. With innovation comes responsibility: to generate returns beyond profits and to recenter technology as a force for good in the world. This requires a shift in the way organizations approach and value work.

A company's mindset-its intent to do good, avoid harmful consequences, and innovate responsibly-is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions. Companies need a new set of KCIs, or key consequence indicators, that measure factors such as its impact on customers' energy consumption, whether its product is being used equally across socioeconomic groups, or if it is actually solving the social problem it is addressing. Not only is this the right thing to do-increasingly, it is what customers, employees, and shareholders demand of business.

In this inspiring, practical, and actionable guide, Hemant Taneja:

lays out the argument for why a new model of company building and leadership is necessary-and how it can lead to better performance
explores why social-good businesses are some of the greatest opportunities today, detailing examples of billion-dollar startups that are addressing inequality, climate change, systemic societal problems, and chronic disease-all while generating profit and positive shareholder returns
presents a topic-by-topic road map that addresses business models, artificial intelligence, ethical growth, culture, governance, and good citizenship

Intended Consequences is designed as the ultimate playbook for founders, entrepreneurs, leadership teams, and investors on how to build and maintain a responsible innovation company.

Similar Books

ISBN 10: 1716996511
ISBN 13: 9781716996511

29 May 2020
Hemant Taneja

ISBN 10: 1982115858
ISBN 13: 9781982115852

09 Mar 2021
Walter Isaacson

ISBN 10: 1982179678
ISBN 13: 9781982179670

15 Mar 2022
Carolyn Dewar

ISBN 10: 0593239482
ISBN 13: 9780593239483

01 Feb 2022
John A. List

ISBN 10: 0593420470
ISBN 13: 9780593420478

09 Nov 2021
John Doerr

ISBN 10: 1119833515
ISBN 13: 9781119833512

04 Apr 2022
J Beaton

ISBN 10: 0063046067
ISBN 13: 9780063046061

03 May 2022
Tony Fadell

ISBN 10: 111987095X
ISBN 13: 9781119870951

17 May 2022
B Elliott

ISBN 10: 052555999X
ISBN 13: 9780525559993

01 Feb 2022
Sebastian Mallaby

ISBN 10: 0063210797
ISBN 13: 9780063210790

01 Apr 2022
Dr Bourla

ISBN 10: 1501197266
ISBN 13: 9781501197260

22 Feb 2022
Jimmy Soni