Creating Magic : 10 Common Sense Leadership Strategies from a Life at Disney

Creating Magic : 10 Common Sense Leadership Strategies from a Life at Disney


"It's not the magic that makes it work; it's the way we work that makes it magic."

The secret for creating "magic" in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World(R) Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.

Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Similar Books

ISBN 10: 1423145844
ISBN 13: 9781423145844

29 Dec 2011
Ted Kinni

ISBN 10: 0770435602
ISBN 13: 9780770435608

12 Apr 2013
Lee Cockerell

ISBN 10: 1642798444
ISBN 13: 9781642798449

11 Aug 2020
Dan Cockerell

ISBN 10: 1642793183
ISBN 13: 9781642793185

26 Sep 2019
Lee Cockerell

ISBN 10: 1781251223
ISBN 13: 9781781251225

07 Mar 2013
Lee Cockerell

ISBN 10: 1400214920
ISBN 13: 9781400214921

20 Feb 2020
Micah Solomon

ISBN 10: 0956845606
ISBN 13: 9780956845603

01 May 2011
Patrick McMurray

ISBN 10: 1787630471
ISBN 13: 9781787630475

23 Sep 2019
Robert Iger

ISBN 10: 1780897448
ISBN 13: 9781780897448

25 Nov 2020
Ernest Cline

ISBN 10: 0826172725
ISBN 13: 9780826172723

28 Dec 2018
James R. Knickman

ISBN 10: 0323761550
ISBN 13: 9780323761550

02 Aug 2021
Jacquelyn L. Banasik